https://www.saradelacruz.net/home daily 1.0 2024-02-08 https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/c4e72b01-65fb-43a5-bf67-51471e0f76f4/me.png https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/2acdbcd9-5074-4967-a7ee-34a5f9ce72fc/card+sort.png Home Sample of an in-person card sort and participatory design exercise I conducted for a new DIRECTV streaming product. I also explored user-generated designs and expectations around content organization. https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/2670a090-74b0-4e53-baf7-2961cfa6d8ed/DIRECTV+Hardware+Research+Methods+Overview+-+General.png Home Hardware research and testing for new remote control for DIRECTV. This was a team and cross-departmental effort. https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/edf3d962-147a-410c-92de-f1fd2e685b8b/NFLST+overview.png Home NFL Sunday Ticket research overview for DIRECTV mobile and TV product. This was a team and cross-departmental effort. https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/196820f0-08f6-48ad-acec-63a7be728d95/DTV+NOW+Methodology+-+Usability+Testing.png Home Overview of in-person usability testing for DIRECTV NOW mobile and set-top streaming products. Although test sessions were usually a one- to two-person effort, we worked with multiple departments to gather information, requirements, goals, and assets prior to testing. https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/24a090dc-f6b6-49c8-88be-3fdc526397e5/IA+card+sort+methodology.png Home Sample of information architecture exercise I conducted for content organization - DIRECTV Experience Design Studio https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/8d6c06b3-3373-4498-93be-6112483eb904/IA+Card+sort+results+-+Task+1+-+pie.png Home Sample of information architecture result visualization - DIRECTV https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/30df7236-9092-4f60-bbdf-ce1395299382/IA+Card+sort+results+-+dendogram.png Home Sample of information architecture result dendogram - DIRECTV https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/2409d0ab-70c3-4f70-a7e0-44bdf5529d09/DMG+MP+methods.png Home Sample of methodology summary for a usability research study I conducted for the DIRECTV Digital Marketing Group. https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/33c6d113-32c6-44f9-b12f-94d83999e201/DMG+MP+rec+sample.png Home Sample report of usability pain points, opportunities, and recommendation(s) - DIRECTV Digital Marketing Group https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/f3b7b2e7-7178-43c2-9d96-3d3660a8d903/DMG+NYC+Kids+App+testing.png Home In-person testing and focus group overview for DIRECTV Digital Marketing (New York City). I led this study, and worked remotely and in-person with the NYC offices. https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/5069033b-2860-4101-9093-d16280f23479/stat+analysis+snippet.png Home Snippet of quantitative analysis of results between two medical/prescription apps. This was a group project. https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/47165aa7-4dab-4106-a472-e4168c92d53b/Likert+data.PNG Home Example of organization of Likert scale and other data for an employment app prototype. This was a group project. https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/7a4b12e1-2491-4ad6-99fe-29ec0cad761e/NFLST+part-obsv.png Home Sample of an in-home participant-observation study for NFL Sunday Ticket. This is a still from the video recording of the session. Another researcher and I worked as a team on this study and presentation. https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/f1b66381-8a25-4964-b5c0-9ab80c53923b/NFLST+method.png Home Sample of an in-home participant-observation study for NFL Sunday Ticket. This is a sample from the results presentation deck. Another researcher and I worked as a team on this study and presentation. https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/6c83b728-18d8-40d3-9e87-5f2cc0245dea/NFLST+HMW.png Home Sample of an in-home participant-observation study for NFL Sunday Ticket. This is a slide from the findings deck, with “How Might We…” highlights for opportunities and pain points. Another researcher and I worked as a team on this study and presentation. https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/70a88e9c-ad8d-42fd-9511-b4297096758c/spirits.png Home Print writing/design sample - For this and the following news samples, I wrote all display type and created the layouts using Adobe Creative Suite (InDesign, Photoshop, InCopy). https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/7f80c869-0f4e-49c3-aa12-6093613b7970/dressing.png Home Print writing/design sample - The Houston Chronicle was the 6th largest print publication in America at the time. https://images.squarespace-cdn.com/content/v1/65bd2f8eae60a75720fd8279/f274672a-6c79-49a7-aef2-531cc6f7ac18/basics.png Home Print writing/design sample - I learned how to successfully manage multiple projects on tight deadlines from my time in print and online news.